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Take advantage of annually recurring events by developing a consistent design concept that “ups its ante” each year. A “new and improved” t-shirt design implies that every conference will be different and better than the last. And each t-shirt becomes a collector’s item for participants—both of which encourage repeat attendance.


Now imagine if everyone was wearing the same t-shirt. Mardis Gras t-shirt design by revoule for D Fresh.The ultimate party shirt marks partygoers as members of an exclusive group, and it can also be badge of honor. After all, depending on how much alcohol is involved, epic parties need to be “survived.” While a t-shirt for your average house rager might be a little much, it works for milestone events like birthdays or for large-scale festivities like Christmas.

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Just ask these people. When you’re trying to sell a t-shirt, a total and complete obsessive fandom is definitely a good thing. So, cater to it. Hockey themed t-shirt illustration by XZEQUTEWORX™. While sports enthusiasts might be willing pledge their allegiance with a t-shirt, that doesn’t mean you get to slack off by lazily slapping the team’s logo on it.


If you are a retailer, take advantage of equipment and other common imagery for a creative illustration that will appeal to the entire community around a particular sport. For fitness programs, participants are striving against the most challenging adversaries of all—their own body, genetics and plain willpower. So consider a t-shirt design that emphasizes the kind of strength and solidarity they will need to see the kind of results that they want. Healthcare heroes t-shirts.

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Great music is something special, and great music on a t-shirt is even better. Heavy metal style t-shirt design by Black Arts 888 for Masters of Mayhem. Band tees are staple at most concerts, and for good reason. Just like sports fans, music lovers want to identify themselves as fans and find others like them—especially if their favorite band isn’t very well known.


Band t-shirt illustration by Dudeowl for Hill Repeats. Music is already art, so there are very few constraints on what a band t-shirt design can convey, though it should be more than your band logo or album artwork slapped onto it. But similar to the album cover, you’ll want something that evokes the mood or theme of the music itself, whether it’s computerized and abstract or a design that harkens back to 70s and 80s metal.

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Harrison Schmitt Elementary School, for example, turns their students into space explorers, and—who knows—someday they just might be. Clubs are filled with people that have similar interests and hobbies, and a sweet communal t-shirt can go a long way in reinforcing those social bonds—just like teammates wearing uniforms. Giving members cool threads to wear around town or the gym can also help spread the club’s word-of-mouth.


Otherwise, a tacky group shirt is going to have your members feeling like this family. T-shirt badge by Skilline. Your t-shirt sets the tone for how you will be perceived. If your club is seen as a little nerdy, an awesome shirt is a great step towards building a cool image.

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A “join-at-your-own-risk” style can actually inspire people to rise Covid-19 t-shirts to the challenge - Funny t-shirts. Occasionally, a t-shirt design should make more of a statement than a fashion one. While nobody wants to think about anything in their closet as capitalist advertising space, a design for a worthwhile non-profit cause is a different story.


And even if the subject matter is heavy, the design doesn’t have to be. Nonprofits are focused on helping others, and a cheerful design can emphasize that positivity. Graphic tees are what shirts were made for. Think about it. Pants, button-ups, jackets, you name it—they all tend to come either solid colored or patterned (and you just can’t show off artwork very well on a pant leg).

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T-shirt design by Natalia Maca. Important considerations to keep in mind for graphic tees are shape and placement. Round, organic shapes look much more natural than a square or a rectangle. Squares are for picture frames—not your body. Also, don’t feel constrained to keeping the design front and center like most shirts do—you’ve got that whole shirt, front and back, as your canvas.